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Listen to The Financial Tool That Changed Everything on Steve Kenyon’s Farm on: Apple Podcasts | Spotify | Your platform of choice
What if the numbers could make your biggest business decisions easier? In this episode, John Haskell sits down with Steve Kenyon to discuss the financial and economic tools that changed how Steve viewed his farm. Steve shares how learning to use gross margin analysis revealed that some parts of his operation were losing money despite strong production numbers, and how understanding opportunity cost led him to completely rethink his business model.
Steve and John also discuss why cash flow and profitability are two different things, how custom grazing allowed Steve to build a repeatable, cash-flow-positive business, and why owning land isn’t always the best path to building a profitable operation. They explore the danger of following conventional assumptions, the difference between incremental improvements and transformational change, and why understanding your numbers can make it easier to know when it’s time to do something differently.
Meet Steve:
Steve Kenyon is the owner of Greener Pastures Ranching, a custom grazing operation. For more than 25 years, Steve has used regenerative and extended grazing practices to manage livestock on leased land, with a focus on building healthier soil and creating a profitable, sustainable ranching business. He also teaches sustainable grazing management and agricultural economics, sharing the lessons he’s learned from decades of managing cattle, grass, and the numbers behind the business.
In this episode, The Financial Tool That Changed Everything on Steve Kenyon’s Farm, we cover:
- How gross margin analysis revealed where Steve was actually losing money
- Why strong production numbers don’t necessarily mean a profitable operation
- How opportunity cost changed the way Steve looked at his grass and cattle
- Why custom grazing became a more repeatable, cash-flow-positive business model
- Why transformational changes can have a much bigger impact than incremental improvements
- How questioning conventional assumptions can lead to better business decisions
Resources & Links:
- Darrin Qualman’s research
- Book a Free Discovery Call to Learn More
- Ranching for Profit
- Ranching.FYI
- Wally Olson, Olson Ranch LLC
Connect with Steve:
- Follow on Facebook
- Follow on YouTube
- Send an email to skenyon@greenerpasturesranching.com
Connect with Ranch Right, LLC:
- Subscribe on YouTube
- Follow on Instagram @ranchrightllc
- Follow on Facebook
- Check out the website
- Check out all of our past webinars here
Related Episodes:
- Episode 50. Financial Literacy with Micayla Giffin
- Episode 57. Financial Metrics To Focus On with Dr. David Kohl
- Episode 111. When Prices Are Too Good to Be True — Steve Kenyon on the Cattle Cycle and Custom Grazing
More about the Ranchonomics podcast:
Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.
With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.
Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.
Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.
Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.
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