Listen to Marketing & Mindset for Farmers with Charlotte Smith on: Apple Podcasts | Spotify | Your platform of choice
In today’s episode of the Ranchonomics podcast, John Haskell is joined by Charlotte Smith to discuss foundational marketing strategies and building profitable farming businesses. They dive into the difference between marketing and sales and the importance of building a solid foundation through email marketing rather than relying solely on social media marketing. Charlotte also shares helpful insights on calculating the lifetime value of a customer and the mindset shifts needed to embrace relationship-based marketing.
Charlotte Smith is THE marketing & mindset coach for farmers. Her marketing training program, Farm Marketing Boot Camp, teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. After starting her farm in 2009, neighbor farmers would ask how she was able to charge sometimes double what they were charging and still sell all her products when they couldn't sell half what they produced even though they charged less. So she began teaching farmers how to market their products and build profitable farms in 2012. Now, a decade later, she coaches and teaches farmers in 13 countries to build successful, profitable farms while also getting out from being overwhelmed, stressed, and anxious through mindset coaching. In addition to her coaching program, Charlotte hosts a weekly podcast, Profitable Mindset. Due to her dedication to improving the soil, animals and the people who eat their products, in 2016 she was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank.
In this episode, Marketing & Mindset for Farmers with Charlotte Smith, we cover:
Charlotte’s background and journey to where she is now
Marketing strategies for farmers
Building customer relationships and trust
The difference between email marketing and social media marketing
Resources & Links:
Charlotte’s FREE training: Price for Profit
Charlotte’s FREE training: How to Build a Loyal Customer Base
Connect with Ranch Right, LLC:
Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Connect with Charlotte:
Check out her website
Follow her on Instagram
Like her page on Facebook
Listen to The Profitable Mindset Podcast
Related Episodes:
More about the Ranchonomics podcast:
Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.
With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.
Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.
Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.
Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation.
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