![RR Ep. 115 header header for How Social Media Became a Marketing Tool for Grandview Livestock with Greg Christiansen [episode 115]](https://ranchrightllc.com/wp-content/uploads/2026/09/RR-Ep.-115-header.png)
Listen to How Social Media Became a Marketing Tool for Grandview Livestock with Greg Christiansen on: Apple Podcasts | Spotify | Your platform of choice
What can a simple YouTube channel do for a ranching business? In this episode, John Haskell talks with Greg Christiansen of Grandview Livestock about how Greg turned his everyday work with sheep, goats, fencing, feeding, and grazing into a growing online audience. Greg explains why he started making videos, how social media as a marketing tool has expanded his market for breeding stock and livestock guardian pups, and why showing people how you raise your animals can help you reach the right buyers.
The conversation also explores the sheep and goat production schools Greg puts on each year, including the financial side of building an economically viable enterprise. Greg shares why he sees value in reaching producers who want to add sheep or goats at a meaningful scale, and why you don’t need expensive equipment or elaborate production to create useful content. For Greg, the biggest payoff from social media isn’t the direct income from the platforms. It’s the marketing, relationships, and opportunities it creates for the business.
In this episode, How Social Media Became a Marketing Tool for Grandview Livestock with Greg Christiansen, we cover:
- How Greg got started using YouTube to share his sheep and goat operation
- Why showing how you raise livestock can help you reach better buyers and expand your market
- How social media has helped Greg sell breeding stock and livestock guardian pups
- What Greg teaches during his annual sheep and goat production school
- How Greg creates useful content with little equipment and minimal editing
- Why building an audience can be valuable even when the direct income from social media is small
Resources & Links:
- Darrin Qualman’s research
- Book a Free Discovery Call to Learn More
- Ranching for Profit
- Ranching.FYI
- Wally Olson, Olson Ranch LLC
Connect with Greg:
- Follow on Youtube
- Check out his website
- Email him at greglchristiansen@gmail.com
Connect with Ranch Right, LLC:
- Subscribe on YouTube
- Follow on Instagram @ranchrightllc
- Follow on Facebook
- Check out the website
- Check out all of our past webinars here
Related Episodes:
- Episode 4. Applying Sell Buy Marketing in Sheep with Aaron Helmick
- Episode 5. Marketing Breeding Stock with Bud and Rusty Williamson
- Episode 32. Marketing & Mindset for Farmers with Charlotte Smith
More about the Ranchonomics podcast:
Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.
With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.
Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.
Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.
Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.
Make sure to hit subscribe/follow so you never miss an episode!
























