Working With Ranch Right
Watch the videos on this page to learn what it’s like to be a Ranch Right customer.
We answer all of the most commonly asked questions about working with us honestly, so you can show up to your discovery call more informed.
How we work
The Top 10 Questions We’re Asked On Discovery Calls, Answered
What Ranchers Are Saying
Real Ranchers. Real Numbers. Real Results.
Straight from the people we work with.
Meet Our Farm Business Consulting Experts
Our Team of Financial Experts with Hands-On Farming & Ranching Experience

More About Travis
- Specialties: Regenerative grazing, sell/buy strategy, direct-to-consumer beef businesses, multi-enterprise operations, ranch asset management
- Credentials: Texas A&M University, Wildlife & Fisheries Sciences. Bud Williams Sell-Buy certified. Ranching for Profit School graduate. Background in private equity, multinational beef supply chains, and venture/startup operations.
- Unfair Advantage: Combines real-world producer credibility with executive-level finance experience. Speaks both languages fluently.

More About John
- Specialties: Cattle trading, sell/buy strategy, the high-stakes operational calls, founder-to-founder conversations on growing the operation.
- Credentials: USU Range Science and Management (graduate research with Dr. Mark Ritchie and Dr. Fred Provenza). UNM, BSc Biology and Math, summa cum laude. Multi-decade history of published research and ranching-business consulting.
- Unfair Advantage: Built or rebuilt multiple profitable ranches from scratch. Sees patterns most accountants never get exposure to.

More About Micayla
- Specialties: Goal-setting (personal and business), financial modeling, cash flow projections, KPI definition, balance sheet and P&L analysis. The “where do you want to be and what’s the math to get there” conversations.
- Credentials: BSc Agriculture, University of Tennessee at Martin. Nine years at USDA Farm Service Agency.
- Unfair Advantage: Saw the financials of every kind of farm operation, failing, surviving, and thriving, across nine years as a federal loan analyst. Knows what separates the three from the inside out.
Free Webinars & Courses
Learn the Business Side of Ranching.
Two free ongoing programs for ranchers who want to build real financial literacy – the kind that changes how you make decisions, not just how you file taxes.
Attend live on Zoom or catch the replays on YouTube. No cost, no pitch – just the basics every ranch owner should know.
Financial Foundations
The basics of reading a P&L, balance sheet, and cash flow statement for a ranch. Four years running.
Build a Better Business
Once you understand the basics – how to build KPIs, manage debt, control expenses, and make decisions with real numbers.

























![Why Ranch Right Exists [The Ranch Right Experience Episode 1] Why Ranch Right Exists [The Ranch Right Experience Episode 1]](https://ranchrightllc.com/wp-content/uploads/2026/09/RR-Experience-Ep.-1-square-drop-post.jpg)
![What Happens on a Discovery Call [The Ranch Right Experience Episode 2] What Happens on a Discovery Call [The Ranch Right Experience Episode 2]](https://ranchrightllc.com/wp-content/uploads/2026/09/Pod-Drop-IG.jpg)
![Getting You Set Up: Onboarding [The Ranch Right Experience Episode 3] Getting You Set Up: Onboarding [The Ranch Right Experience Episode 3]](https://ranchrightllc.com/wp-content/uploads/2026/09/RR-Exp.-Ep.-3-square.jpg)
![What to Expect From Your Ranch Right Consulting Team [The Ranch Right Experience Episode 4] What to Expect From Your Ranch Right Consulting Team [The Ranch Right Experience Episode 4]](https://ranchrightllc.com/wp-content/uploads/2026/09/RR-Exp.-Ep.-4-square.jpg)
![Clean Books, Clear Numbers — How Ranch Right Manages Your Accounting [The Ranch Right Experience Episode 5] Clean Books, Clear Numbers — How Ranch Right Manages Your Accounting [The Ranch Right Experience Episode 5]](https://ranchrightllc.com/wp-content/uploads/2026/09/RR-Exp-Ep.-5-square.jpg)
![How Payroll Works [The Ranch Right Experience Episode 6] How Payroll Works [The Ranch Right Experience Episode 6]](https://ranchrightllc.com/wp-content/uploads/2026/09/RR-Exp.-Ep.-6-square.jpg)